You activate this campaign by scanning the label of a can of Coca-Cola. When you do this you will see one of the twelve possible stories.

In these stories, animated characters get a little conflict and the solution at the end of each story is to share a Coca-Cola can. Above the can at the end of each story are inspiring and cheerful sentences such as “let’s enjoy our passion together”.

This augmented reality experience was made possible by Timber, a vfx studio that took care of all visual aspects of the campaign. They have created compelling stories to improve the consumer experience and therefore last longer.