The Ride-Thru Light Show is a campaign launched by McDonald’s with the goal of giving customers a fun holiday experience while going in to the restaurant’s drive thru.
The drive thru of select branches of McDonald’s across the Philippines have a light show featuring colorful lights as well as designs. The lights and designs depend entirely on the theme of each drive thru that has a light show. The following are some examples of the themes that were available at the time:
- Icy Wonderland theme, presented at the McDonald’s branch at McKinley West (Taguig), featuring blue and white lights and snow-themed figures and objects.
- Parol Holiday theme, presented at the McDonald’s branch at Savano Park (Bulacan), featuring warm-colored lights and a wide array of Christmas lanterns.
- Happyland theme, presented at the McDonald’s branch at Alabang West (Las Pinas), featuring warm-colored lights and a toy factory theme filled with toys and presents.
The Ride-Thru Light Show has received the following awards:
- The Boomerang Awards 2022
- Branded Experience (Bronze)
- Branded Experience (Bronze)
- APAC Tambuli Awards 2022
- Brand Experience & Activation / Media category (Bronze)
- O2O – Online to Offline / Digital, Social & Ecommerce (Finalist)
- 15th Kidlat Awards
- Classic Creativity: Outdoor/Ambient (Finalist)
- Creativity in Experience: Brand Experience (Bronze)
Source: https://www.youtube.com/watch?v=bKgDrkdgcX4
Want to know more about the Ride-Thru Light Show project? Visit the following links: