In the Philippines, fathers are not usually the ones marketers consider to be the purchase decision makers of the household but with their changing roles, there is an opportunity to communicate to them as well. More and more fathers are becoming involved with the upbringing of their child and have started to play a role…
Tag: fathers
Dad Demographics in the Philippines
FILIPINO DADS ARE GIVEN MANY OPPORTUNITIES TO BE THE PARENT THEY NEED TO BE. THEY USUALLY START OUT FAIRLY YOUNG. Most first time Filipino fathers are 18-29 years old. Average marrying age for males is 28. FILIPINO FATHERS USUALLY KEEP STABLE RELATIONSHIPS WITH THEIR PARTNERS. 68.8% of Filipino families have parents that live together. 9.4%…