The Selecta Happinas campaign was launched by Selecta to promote spreading of happiness to the Filipino people by sharing Selecta ice cream products to one another. The campaign is held in collaboration with Grab and 7-Eleven. Studies show that 66% of Filipinos have stated that they found happiness through connections with other people. This has…
CHUCKIE Snack N’ Play
CHUCKIE: Snack N’ Play is an AR Edutainment Facebook and Instagram filter launched by the Chuckie brand. The project was made with the COVID-19 pandemic in mind. Because of the pandemic restricting students to do online classes instead of in-person schooling, kids aren’t able to play during their recess time and bring along their favorite…
Culture test
hello
some script from Money Heist S5 (the greatest)
Berlin: I feel uneasy to tell you this, in front of all this beauty, but I have to confess something a bit unpleasant. I have the same illness as mother. The Professor: How long? Berlin: Three years. At least. You know how pessimistic the doctors are. In the end, it’ll be six. Or nine. Like…
This is for new users
Hello welcome to our new blog
[Exclusive]The real deal behind fake communities: a look at parody & pretend groups
You have probably come across Facebook groups with a name that starts with “A Group Where We Pretend to be ___.” These communities behave almost like your usual group that shares memes around a specific topic, but in this case, the meme is the platform itself. A community with a meme governing how people interact…
Shef Supremacy
Why cook when you can just enjoy food? Said some people before they made feta cheese pasta, followed cooking influencers on TikTok, or bought an air fryer. Over the last 5 years, Google searches in the Philippines for how to cook and baking reached an all-time high when quarantine began, telling us that non-cooks have…
The Truth About Pinoy Gen Z
Creative, resourceful, and eager to make an impact, Gen Z is a generation capable of reshaping culture on a global scale. To unpack what a future led by Gen Z will look like, we’ve created this deeply human perspective to truly understand this generation’s unique point of view and outlook on life. In an age…
Modern CRM for FMCG
Coffee and Stickers In December of every year, I double my sugar and caffeine intake. No, it is not because of mounting end-of-year pressures at work nor is it because of holiday cheer – it is because of the most popular loyalty promo that I am aware of locally: Starbucks Annual Planners. These planners have…
Why you shouldn’t always recycle old recipe videos
And Why brands must constantly have fresh, inspiring content When your brand has uploaded hundreds of recipes, it’s easy to surmise that reposting those videos would be more cost-efficient than coming up with new content. Besides, consumers might not even notice that they are being recycled again. But as the pandemic drives people to different…
Shopping in the inter-connected online and offline worlds
Brands are expected to adapt to the evolving needs of customers, focusing on meeting where they are, and where they will be. In a Facebook survey among Convenience Seekers in the Philippines, 93% are willing to pay to save time, and 83% would pay for products that free up their mind. As a result, the number of registered online businesses significantly increased from 1,753 in Q1 to 75,876 as of September 2020, according to the Department of Trade and Industry.
‘Adulting’: A fluid process for young people
Brands should start understanding and assisting young people in the complex business of growing up, according to McCann’s latest ‘Truth about Youth’ research.
Marketing to Dads:What Does Uncovering The Truth About Filipino Dads Mean For Brands?
In the Philippines, fathers are not usually the ones marketers consider to be the purchase decision makers of the household but with their changing roles, there is an opportunity to communicate to them as well. More and more fathers are becoming involved with the upbringing of their child and have started to play a role…
Dad Demographics in the Philippines
FILIPINO DADS ARE GIVEN MANY OPPORTUNITIES TO BE THE PARENT THEY NEED TO BE. THEY USUALLY START OUT FAIRLY YOUNG. Most first time Filipino fathers are 18-29 years old. Average marrying age for males is 28. FILIPINO FATHERS USUALLY KEEP STABLE RELATIONSHIPS WITH THEIR PARTNERS. 68.8% of Filipino families have parents that live together. 9.4%…
DADvertising: Dads and Ads Globally
The portrayal of dads in the past decades have shaped the way advertisers communicate to them. The most recent dad-focused campaigns mimic the shift in the attitude towards the changing roles of fathers at home. Since women are now becoming active in the work force, fathers are already sharing more parenting duties at home. Brands…
UX for Kids: Designing User Experiences for Children
Designing UX for kids is a challenging exercise. Interfaces have to be fun, entertaining and easily understandable. This article talks about some things to keep in mind when designing user experiences for children.
Millennial Moms: How to Talk to Them
3 helpful tips on how to engage the highly savvy Millennial Moms online