You activate this campaign by scanning the label of a can of Coca-Cola. When you do this you will see one of the twelve possible stories. In these stories, animated characters get a little conflict and the solution at the end of each story is to share a Coca-Cola can. Above the can at the…
Victoria | Day of the dead
Victoria used WebAR to create an unforgettable experience around the annual Day of the Dead holiday. Scan the label on the bottles and small works of art will appear in the theme of the holiday. The packs of six and twelve beer bottles all contain a unique work of art per bottle. By scanning two…
Pokemon Smile
The Pokémon Company has created “Pokémon Smile” AR app to teach children to brush their teeth properly and regularly using one of it’s most beloved characters. Using face tracking the kids are outfitted with a cute Pikachu hat and by brushing your teeth properly, you save Pokémons from cavity-causing bacteria. The app allows you to catch more…
The 10 Golden Rules of Simple, Clean Design
There’s a lot more to simple design than you think. A product such as the iPhone may appear clean and unobtrusive to the naked eye, but there’s a lot going on beneath the surface that most people don’t know about. Nor do they need to. They only need to know that it will do what…
AI Tools For UX Design Process
AI has quickly become an integral part of the tech landscape. Many view AI as a way to improve efficiency and keep costs down. But the rise of AI has also given way to fresh concerns about the future of several disciplines—including UX design. If you’re new to UX, you might even find yourself wondering:…
ChatGPT in advertising: Will clients pay the same for AI-generated campaigns?
ChatGPT is being hailed as the future of digital advertising, but experts warn that it may be an overstatement at this stage. How should agencies and their clients approach ChatGPT? ChatGPT, a language model developed by OpenAI, has the potential to impact the digital advertising industry, particularly search advertising, significantly. As a natural language processing…
The 17 Best AI Chatbots for Business in 2023 and Beyond
Chatbots are used by 1.4 billion people today. Companies are launching their best AI chatbots to carry on 1:1 conversations with customers and employees. AI powered chatbots are also capable of automating various tasks, including sales and marketing, customer service, and administrative and operational tasks. As the demand for chatbot software has skyrocketed, the marketplace of…
Navbar Best Practices
Navbar plays a very important role in a website, so try your best to make it perfect and avoid common mistakes. Here are some tips… 1. Keep it simple: A cluttered navbar can be overwhelming and confusing for users. Stick to the essentials and only include the most important links. 2. Use clear and concise…
10 of the Most Innovative Chatbots on the Web
If you’ve ever used a customer support livechat service, you’ve probably experienced that vague, sneaking suspicion that the “person” you’re chatting with might actually be a robot. Like the endearingly stiff robots we’ve seen in countless movies – tragic, pitiful machines tortured by their painfully restricted emotional range, futilely hoping to attain a greater degree…
Improve the Readability of your Design
Enhance Readability through these few tips given below
Dove Blackout Mirror
Dove Blackout Mirror is an ad campaign launched by Dove in order to promote appreciation of women’s self during World Mental Health Week. In the video ad, an Instagram feed showing several posts of women is displayed and is being scrolled down on the screen, while giving likes to some of the posts. What seemed…
KFC Pride-Thru
The KFC Pride-Thru is a campaign launched by KFC in order to promote Pride, a movement to support members of the LGBTQIA+ community. Due to pandemic restrictions, it was difficult for Pride marches to take place outside. In 2020, a small Pride march lead to the arrest of 20 marchers. In 2021, it wasn’t possible…
McDonald’s Classroom
McDonald’s Classroom is a project launched by McDonald’s with the main goal of providing help to teachers and students during their virtual learning amidst the pandemic. Because of the COVID-19 pandemic, McDonald’s birthday parties were cancelled, which also means that the party rooms are not used. The brand has thought of and went with the…
McDonald’s Ride-Thru Light Show
The Ride-Thru Light Show is a campaign launched by McDonald’s with the goal of giving customers a fun holiday experience while going in to the restaurant’s drive thru. The drive thru of select branches of McDonald’s across the Philippines have a light show featuring colorful lights as well as designs. The lights and designs depend…
Pepsi Can Light Stick
The Pepsi Can Light Stick is a campaign held by Pepsi under the direction of BBDO Guerrero. This project’s main target audience was K-Pop fans, specifically fans of BLACKPINK. Due to the pandemic, fans could not attend concerts. Pepsi used the light stick as a symbol of fans belonging to a single group together with…
Save Our Sharks
SOS: Save Our Sharks is an NFT collection created by Octopus&Whale. The campaign has the main focal point of promoting 200 species of sharks, with the majority being either endangered or extremely rare due to a multitude of activities severely affecting the marine biodiversity such as overfishing and the improper treatment of marine habitat. The…