Dive Brief: Dive Insight: Warner Bros. and PhotoRoom’s “Barbie” selfie-generator is an indication of how marketers are continuing to look to buzz surrounding AI as a means to capture the attention of consumers, and its success could be a signal to others in Hollywood looking to take advantage of similar strategies. The tech has been at…
10 Tech Trends That Will Influence Your Marketing Strategies
While many principles of marketing remain the same each year, the tools businesses use to achieve marketing success vary greatly over time. Newspaper advertising was once commonplace. Now, digital advertising and artificial intelligence play critical roles in the marketing tactics of businesses. Every year, there are more technological trends for entrepreneurs to keep an eye…
Disney Imagineer Creates VR Tech That’s Close To Star Trek’s Holodeck
Did the genius of one Walt Disney Imagineer just bring us one step closer to Star Trek’s holodeck? Well, not quite. But we’re getting pretty close. Thanks to Kotaku, we’ve learned that celebrated Imagineer Lanny Smoot, recently inducted into the National Inventors Hall of Fame, has created something called a “HoloTile.” So what does this HoloTile do exactly? As seen…
Universal Web Design Principles That Improve Usability And Conversion
I used to spend thousands of dollars hiring designers to create some fancy-looking web pages only to find out that they did nothing to improve my conversion rates. Since then, I’ve gotten wiser. I’ve brushed up on my design knowledge so I don’t get the wool pulled over my eyes. Now that I know what…
Future of UI — ”Product Design”
Introduction: So you want an introduction? Sure, I’ll give you one. But let’s make it snappy because we’ve got a lot to cover. Today, we’re diving into the exciting world of UI Product Design and exploring what the future holds for this ever-evolving field. Get ready to have your mind blown as we discuss everything…
Seven A.D. and Called To Rescue Create Virtual Experiences For Human Trafficking Awareness
Called to Rescue and Seven A.D. illustrate the stories of human trafficking rescues through virtual escape rooms and Instagram stories. The trill of a phone call alarms you and sets a carefully laid out plan in motion. Cautiously, you approach an abandoned warehouse barricaded by galvanized iron sheets and use your legs to heave and…
MCCANN WORLDGROUP APAC’S 2023 CANNES CONTENDERS
Here we take a close look at the best prospects at this year’s Cannes Lions from McCann Worldgroup APAC. JAPANTOY 8 – TOY 8 ScreeningMcCann Tokyo“TOY8 Screening” is a digital screening system that measures children’s development through play. In Malaysia where learning losses of children have become a social issue after COVID, this system makes…
Moms crash their gamer kids’ livestreams to give healthy food advice in Sanofi Enterogermina effort
Sanofi’s probiotics brand, Enterogermina, rolled out a campaign in which the mothers of famous gamers “crashed” their kids’ livestreams to dole out health advice. People frequently hear about the perils of the modern American diet, but the so-called “gamer diet” is not often brought into the limelight. Now, a recent campaign out of Sanofi’s probiotics brand, Enterogermina,…
AI-generated news presenter appears in Kuwait
A Kuwaiti media outlet has unveiled a virtual news presenter generated using artificial intelligence, with plans for it to read online bulletins. “Fedha” appeared on the Twitter account of the Kuwait News website as an image of a woman, her light-coloured hair uncovered, wearing a black jacket and white T-shirt. “I’m Fedha, the first presenter…
Want some chicken? Popeyes Singapore gives you some—by venting out your woes
Singapore – Popeyes in Singapore has launched a new campaign to promote its new Buttermilk Chicken Nuggets—in a rather quirky way. The catch? The chain invites Singaporeans to call its hotline and bare their life vents and complaints, in exchange for chicken. Conceptualised alongside creative consultancy agency Happiness Saigon, a hotline was set up which gives callers…
Free Tools For Designers
Having a tool is great. Know what’s better? When the tools are FREE 😊Here are some Free Tools for Designers.
Dove’s “Reverse Selfie” Social Media Campaign
Unilever’s Dove was well-known as a purpose-driven brand which aimed to make beauty a source of confidence, not anxiety. However, competitors had been encroaching on its ‘real beauty’ brand positioning. Research among consumers to understand modern perceptions of beauty showed that social media was damaging girls’ self-esteem. Working with marketing communications agency Ogilvy, the strategy was to challenge…
McDonald’s Creates ‘The Perfect Fried Chicken by AI’ for Campaign in Thailand
Once a popular Fried chicken was once a popular dish among Thais. However, the flavor appears to have lost its savor over time becoming less and less popular according to a new campaign from McDonald’s via Leo Burnett Thailand. To address the lack of love for fried chicken McDonald’s was determined to “bring the joy…
Someone used Unreal Engine 5 to turn Tokyo into a playable anime that you can explore right now
A freelance artist has managed to build a gorgeous, anime-fied recreation of Tokyo in Unreal Engine 5, and you can play the free demo now. Yan Ru’s Anime Tokyo presents Japan’s capital city as we’ve seen it in countless an anime, and plenty of video games too, just on a much bigger scale. Just off…
Travis Scott and Fortnite Present: “Astronomical”
Astronomical was a concert, as well as an in-game live event, held in Fortnite as part of the collaboration between Fortnite and Travis Scott. It featured a giant-sized model of Travis Scott performing live on the Fortnite: Battle Royale island, all while a recreation of past live events of the Fortnite Battle Royale storyline take…
Vans World
Vans World is a collaboration between Roblox and Vans to promote the Vans’ brand onto Roblox through an Experience. Unlike the Lil Nas X Concert Experience which can no longer be accessed as the event has concluded, Vans World is a permanent addition to the list of Experiences Roblox has to offer. This Experience offers…
The Lil Nas X Concert Experience
The Lil Nas X Concert Experience was an Experience held in Roblox as a promotion of Lil Nas X’s new song, HOLIDAY. The concert was interactive where during his songs, players can roam around the concert grounds while having the ability to perform emotes. Occasionally during his songs, there would also be minigames. Like the…