The ‘What’s NEXT in Marketing 2025’ series is making waves in Singapore, the Philippines, Hong Kong, Indonesia, and Malaysia. Join us in shaping the future of marketing! Singapore – Online used car platform Carro is reviving its award-winning ad series in its latest campaign for its 10th anniversary. The campaign highlights its drama-free and convenient car purchases. The ‘No Drama’ series,…
Category: VIdeo Ad Campaign
Dove’s “Reverse Selfie” Social Media Campaign
Unilever’s Dove was well-known as a purpose-driven brand which aimed to make beauty a source of confidence, not anxiety. However, competitors had been encroaching on its ‘real beauty’ brand positioning. Research among consumers to understand modern perceptions of beauty showed that social media was damaging girls’ self-esteem. Working with marketing communications agency Ogilvy, the strategy was to challenge…