Sephora, a global leader in the beauty industry, has distinguished itself with a customer experience (CX) strategy focused on personalization and digital innovation. By leveraging data-driven insights and state-of-the-art technology, Sephora delivers a highly customized and seamless shopping experience across both online and physical channels. At Renascence, we have closely examined Sephora’s approach and understand…

Building on the success of last year’s ‘Keep Moving’ campaign, realestate.com.au has launched new work via 72andSunny which highlights AI product features and keeps an Australian track front and centre. ‘Keep Moving’ launched last year, following one family’s journey on the search for a new property to call home. Set to the Eurogliders’ 1984 track…

McDonald’s: ‘Our food. Your question’. Can brand transparency be at the heart of an engaging and effective case study? The IPA thinks so. Why should you care about this case?“Transparency,” Starbucks chief executive Howard Schultz says, “is the currency of leadership”. If true, that would relegate banks, energy providers and price-comparison companies down the ranks,…