Creative, resourceful, and eager to make an impact, Gen Z is a generation capable of reshaping culture on a global scale. To unpack what a future led by Gen Z will look like, we’ve created this deeply human perspective to truly understand this generation’s unique point of view and outlook on life. In an age…
Category: TRUTH PILLS
Modern CRM for FMCG
Coffee and Stickers In December of every year, I double my sugar and caffeine intake. No, it is not because of mounting end-of-year pressures at work nor is it because of holiday cheer – it is because of the most popular loyalty promo that I am aware of locally: Starbucks Annual Planners. These planners have…
Why you shouldn’t always recycle old recipe videos
And Why brands must constantly have fresh, inspiring content When your brand has uploaded hundreds of recipes, it’s easy to surmise that reposting those videos would be more cost-efficient than coming up with new content. Besides, consumers might not even notice that they are being recycled again. But as the pandemic drives people to different…
Marketing to Dads:What Does Uncovering The Truth About Filipino Dads Mean For Brands?
In the Philippines, fathers are not usually the ones marketers consider to be the purchase decision makers of the household but with their changing roles, there is an opportunity to communicate to them as well. More and more fathers are becoming involved with the upbringing of their child and have started to play a role…
Dad Demographics in the Philippines
FILIPINO DADS ARE GIVEN MANY OPPORTUNITIES TO BE THE PARENT THEY NEED TO BE. THEY USUALLY START OUT FAIRLY YOUNG. Most first time Filipino fathers are 18-29 years old. Average marrying age for males is 28. FILIPINO FATHERS USUALLY KEEP STABLE RELATIONSHIPS WITH THEIR PARTNERS. 68.8% of Filipino families have parents that live together. 9.4%…