Coors Light turned a media event only they could own into a meaningful commemorative campaign for fans to experience. Shohei Ohtani, the greatest player in baseball history, broke a Coors Light ad with a foul ball, leaving a black square of dead pixels on the can. Rather than fix the embarrassing flaw, fans were given…
Category: Social
Dove’s “Reverse Selfie” Social Media Campaign
Unilever’s Dove was well-known as a purpose-driven brand which aimed to make beauty a source of confidence, not anxiety. However, competitors had been encroaching on its ‘real beauty’ brand positioning. Research among consumers to understand modern perceptions of beauty showed that social media was damaging girls’ self-esteem. Working with marketing communications agency Ogilvy, the strategy was to challenge…
Millennial Moms: How to Talk to Them
3 helpful tips on how to engage the highly savvy Millennial Moms online
The Making of (Great) Mother’s Day Social Content
In the vast ocean of Mother’s Day social content, let’s break down what makes the great ones stand out, and what we can learn from the poorly made or executed ones.
Happy Meow-ther’s Day: An Ode To Raising Furry Children
Celebrating Meow-therhood with ALPO and PURINA