Singapore – Popeyes in Singapore has launched a new campaign to promote its new Buttermilk Chicken Nuggets—in a rather quirky way. The catch? The chain invites Singaporeans to call its hotline and bare their life vents and complaints, in exchange for chicken. Conceptualised alongside creative consultancy agency Happiness Saigon, a hotline was set up which gives callers…
Category: Mental Health
Dove Blackout Mirror
Dove Blackout Mirror is an ad campaign launched by Dove in order to promote appreciation of women’s self during World Mental Health Week. In the video ad, an Instagram feed showing several posts of women is displayed and is being scrolled down on the screen, while giving likes to some of the posts. What seemed…