You read that correctly, there is now a limited edition Coca-Cola flavor inspired by League of Legends and it comes with its very own emote generator. League of Legends is undoubtedly one of the most recognizable multiplayer games right now. From its diverse cast of champions to choose from to its community involvement, it comes as no surprise…
Category: Digital Trends
QR code immigration clearance for travellers in Singapore
SINGAPORE – Travellers in cars crossing through Singapore’s Woodlands and Tuas checkpoints will be able to clear immigration using QR codes instead of their passports from March 19. The QR codes can be used to clear individual travellers or groups of up to 10 people in the same vehicle, said the Immigration and Checkpoints Authority…
10 Tech Trends That Will Influence Your Marketing Strategies
While many principles of marketing remain the same each year, the tools businesses use to achieve marketing success vary greatly over time. Newspaper advertising was once commonplace. Now, digital advertising and artificial intelligence play critical roles in the marketing tactics of businesses. Every year, there are more technological trends for entrepreneurs to keep an eye…
Future of UI — ”Product Design”
Introduction: So you want an introduction? Sure, I’ll give you one. But let’s make it snappy because we’ve got a lot to cover. Today, we’re diving into the exciting world of UI Product Design and exploring what the future holds for this ever-evolving field. Get ready to have your mind blown as we discuss everything…
Moms crash their gamer kids’ livestreams to give healthy food advice in Sanofi Enterogermina effort
Sanofi’s probiotics brand, Enterogermina, rolled out a campaign in which the mothers of famous gamers “crashed” their kids’ livestreams to dole out health advice. People frequently hear about the perils of the modern American diet, but the so-called “gamer diet” is not often brought into the limelight. Now, a recent campaign out of Sanofi’s probiotics brand, Enterogermina,…
Want some chicken? Popeyes Singapore gives you some—by venting out your woes
Singapore – Popeyes in Singapore has launched a new campaign to promote its new Buttermilk Chicken Nuggets—in a rather quirky way. The catch? The chain invites Singaporeans to call its hotline and bare their life vents and complaints, in exchange for chicken. Conceptualised alongside creative consultancy agency Happiness Saigon, a hotline was set up which gives callers…
Someone used Unreal Engine 5 to turn Tokyo into a playable anime that you can explore right now
A freelance artist has managed to build a gorgeous, anime-fied recreation of Tokyo in Unreal Engine 5, and you can play the free demo now. Yan Ru’s Anime Tokyo presents Japan’s capital city as we’ve seen it in countless an anime, and plenty of video games too, just on a much bigger scale. Just off…
Dove Blackout Mirror
Dove Blackout Mirror is an ad campaign launched by Dove in order to promote appreciation of women’s self during World Mental Health Week. In the video ad, an Instagram feed showing several posts of women is displayed and is being scrolled down on the screen, while giving likes to some of the posts. What seemed…
KFC Pride-Thru
The KFC Pride-Thru is a campaign launched by KFC in order to promote Pride, a movement to support members of the LGBTQIA+ community. Due to pandemic restrictions, it was difficult for Pride marches to take place outside. In 2020, a small Pride march lead to the arrest of 20 marchers. In 2021, it wasn’t possible…
McDonald’s Classroom
McDonald’s Classroom is a project launched by McDonald’s with the main goal of providing help to teachers and students during their virtual learning amidst the pandemic. Because of the COVID-19 pandemic, McDonald’s birthday parties were cancelled, which also means that the party rooms are not used. The brand has thought of and went with the…
McDonald’s Ride-Thru Light Show
The Ride-Thru Light Show is a campaign launched by McDonald’s with the goal of giving customers a fun holiday experience while going in to the restaurant’s drive thru. The drive thru of select branches of McDonald’s across the Philippines have a light show featuring colorful lights as well as designs. The lights and designs depend…
Pepsi Can Light Stick
The Pepsi Can Light Stick is a campaign held by Pepsi under the direction of BBDO Guerrero. This project’s main target audience was K-Pop fans, specifically fans of BLACKPINK. Due to the pandemic, fans could not attend concerts. Pepsi used the light stick as a symbol of fans belonging to a single group together with…
Save Our Sharks
SOS: Save Our Sharks is an NFT collection created by Octopus&Whale. The campaign has the main focal point of promoting 200 species of sharks, with the majority being either endangered or extremely rare due to a multitude of activities severely affecting the marine biodiversity such as overfishing and the improper treatment of marine habitat. The…
Selecta Happinas Campaign
The Selecta Happinas campaign was launched by Selecta to promote spreading of happiness to the Filipino people by sharing Selecta ice cream products to one another. The campaign is held in collaboration with Grab and 7-Eleven. Studies show that 66% of Filipinos have stated that they found happiness through connections with other people. This has…
CHUCKIE Snack N’ Play
CHUCKIE: Snack N’ Play is an AR Edutainment Facebook and Instagram filter launched by the Chuckie brand. The project was made with the COVID-19 pandemic in mind. Because of the pandemic restricting students to do online classes instead of in-person schooling, kids aren’t able to play during their recess time and bring along their favorite…