Brands with iconic, recognizable logos rarely do anything to alter them, nor do they let vendors disrupt the logo’s integrity. Since 75% of people recognize a brand by its logo, Coca-Cola and WPP’s dedicated Open X team felt safe taking the logo and crushing it to celebrate recycling. As one of the world’s most valuable and recognizable brands…
Category: Culture
Culture test
hello
some script from Money Heist S5 (the greatest)
Berlin: I feel uneasy to tell you this, in front of all this beauty, but I have to confess something a bit unpleasant. I have the same illness as mother. The Professor: How long? Berlin: Three years. At least. You know how pessimistic the doctors are. In the end, it’ll be six. Or nine. Like…
[Exclusive]The real deal behind fake communities: a look at parody & pretend groups
You have probably come across Facebook groups with a name that starts with “A Group Where We Pretend to be ___.” These communities behave almost like your usual group that shares memes around a specific topic, but in this case, the meme is the platform itself. A community with a meme governing how people interact…
The Truth About Pinoy Gen Z
Creative, resourceful, and eager to make an impact, Gen Z is a generation capable of reshaping culture on a global scale. To unpack what a future led by Gen Z will look like, we’ve created this deeply human perspective to truly understand this generation’s unique point of view and outlook on life. In an age…
Why you shouldn’t always recycle old recipe videos
And Why brands must constantly have fresh, inspiring content When your brand has uploaded hundreds of recipes, it’s easy to surmise that reposting those videos would be more cost-efficient than coming up with new content. Besides, consumers might not even notice that they are being recycled again. But as the pandemic drives people to different…
‘Adulting’: A fluid process for young people
Brands should start understanding and assisting young people in the complex business of growing up, according to McCann’s latest ‘Truth about Youth’ research.
DADvertising: Dads and Ads Globally
The portrayal of dads in the past decades have shaped the way advertisers communicate to them. The most recent dad-focused campaigns mimic the shift in the attitude towards the changing roles of fathers at home. Since women are now becoming active in the work force, fathers are already sharing more parenting duties at home. Brands…