Coors Light turned a media event only they could own into a meaningful commemorative campaign for fans to experience. Shohei Ohtani, the greatest player in baseball history, broke a Coors Light ad with a foul ball, leaving a black square of dead pixels on the can. Rather than fix the embarrassing flaw, fans were given…
Category: Case Studies
‘Barbie’ AI selfie generator goes viral with 13M users
Dive Brief: Dive Insight: Warner Bros. and PhotoRoom’s “Barbie” selfie-generator is an indication of how marketers are continuing to look to buzz surrounding AI as a means to capture the attention of consumers, and its success could be a signal to others in Hollywood looking to take advantage of similar strategies. The tech has been at…
Seven A.D. and Called To Rescue Create Virtual Experiences For Human Trafficking Awareness
Called to Rescue and Seven A.D. illustrate the stories of human trafficking rescues through virtual escape rooms and Instagram stories. The trill of a phone call alarms you and sets a carefully laid out plan in motion. Cautiously, you approach an abandoned warehouse barricaded by galvanized iron sheets and use your legs to heave and…
MCCANN WORLDGROUP APAC’S 2023 CANNES CONTENDERS
Here we take a close look at the best prospects at this year’s Cannes Lions from McCann Worldgroup APAC. JAPANTOY 8 – TOY 8 ScreeningMcCann Tokyo“TOY8 Screening” is a digital screening system that measures children’s development through play. In Malaysia where learning losses of children have become a social issue after COVID, this system makes…
Moms crash their gamer kids’ livestreams to give healthy food advice in Sanofi Enterogermina effort
Sanofi’s probiotics brand, Enterogermina, rolled out a campaign in which the mothers of famous gamers “crashed” their kids’ livestreams to dole out health advice. People frequently hear about the perils of the modern American diet, but the so-called “gamer diet” is not often brought into the limelight. Now, a recent campaign out of Sanofi’s probiotics brand, Enterogermina,…
Want some chicken? Popeyes Singapore gives you some—by venting out your woes
Singapore – Popeyes in Singapore has launched a new campaign to promote its new Buttermilk Chicken Nuggets—in a rather quirky way. The catch? The chain invites Singaporeans to call its hotline and bare their life vents and complaints, in exchange for chicken. Conceptualised alongside creative consultancy agency Happiness Saigon, a hotline was set up which gives callers…
Dove’s “Reverse Selfie” Social Media Campaign
Unilever’s Dove was well-known as a purpose-driven brand which aimed to make beauty a source of confidence, not anxiety. However, competitors had been encroaching on its ‘real beauty’ brand positioning. Research among consumers to understand modern perceptions of beauty showed that social media was damaging girls’ self-esteem. Working with marketing communications agency Ogilvy, the strategy was to challenge…
McDonald’s Creates ‘The Perfect Fried Chicken by AI’ for Campaign in Thailand
Once a popular Fried chicken was once a popular dish among Thais. However, the flavor appears to have lost its savor over time becoming less and less popular according to a new campaign from McDonald’s via Leo Burnett Thailand. To address the lack of love for fried chicken McDonald’s was determined to “bring the joy…
Travis Scott and Fortnite Present: “Astronomical”
Astronomical was a concert, as well as an in-game live event, held in Fortnite as part of the collaboration between Fortnite and Travis Scott. It featured a giant-sized model of Travis Scott performing live on the Fortnite: Battle Royale island, all while a recreation of past live events of the Fortnite Battle Royale storyline take…