Dive Brief: Dive Insight: Warner Bros. and PhotoRoom’s “Barbie” selfie-generator is an indication of how marketers are continuing to look to buzz surrounding AI as a means to capture the attention of consumers, and its success could be a signal to others in Hollywood looking to take advantage of similar strategies. The tech has been at…
Category: Augmented Reality / Virtual Reality
10 Tech Trends That Will Influence Your Marketing Strategies
While many principles of marketing remain the same each year, the tools businesses use to achieve marketing success vary greatly over time. Newspaper advertising was once commonplace. Now, digital advertising and artificial intelligence play critical roles in the marketing tactics of businesses. Every year, there are more technological trends for entrepreneurs to keep an eye…
Disney Imagineer Creates VR Tech That’s Close To Star Trek’s Holodeck
Did the genius of one Walt Disney Imagineer just bring us one step closer to Star Trek’s holodeck? Well, not quite. But we’re getting pretty close. Thanks to Kotaku, we’ve learned that celebrated Imagineer Lanny Smoot, recently inducted into the National Inventors Hall of Fame, has created something called a “HoloTile.” So what does this HoloTile do exactly? As seen…
Coca-Cola | Animated stories in AR
You activate this campaign by scanning the label of a can of Coca-Cola. When you do this you will see one of the twelve possible stories. In these stories, animated characters get a little conflict and the solution at the end of each story is to share a Coca-Cola can. Above the can at the…
Victoria | Day of the dead
Victoria used WebAR to create an unforgettable experience around the annual Day of the Dead holiday. Scan the label on the bottles and small works of art will appear in the theme of the holiday. The packs of six and twelve beer bottles all contain a unique work of art per bottle. By scanning two…
Pokemon Smile
The Pokémon Company has created “Pokémon Smile” AR app to teach children to brush their teeth properly and regularly using one of it’s most beloved characters. Using face tracking the kids are outfitted with a cute Pikachu hat and by brushing your teeth properly, you save Pokémons from cavity-causing bacteria. The app allows you to catch more…
Tech Together
Virtual Reality brings parents and children together for a bedtime story