The Pokémon Company has created “Pokémon Smile” AR app to teach children to brush their teeth properly and regularly using one of it’s most beloved characters. 

Using face tracking the kids are outfitted with a cute Pikachu hat and by brushing your teeth properly, you save Pokémons from cavity-causing bacteria. The app allows you to catch more than 100 Pokémon.

The app has more than 500,000 downloads, over 7,500 five-star reviews and was reviewed by tons of YouTubers. Pikachu brushes the competion aside and earns it’s spot nice and clean.