McDonald’s: ‘Our food. Your question’. Can brand transparency be at the heart of an engaging and effective case study? The IPA thinks so. Why should you care about this case?“Transparency,” Starbucks chief executive Howard Schultz says, “is the currency of leadership”. If true, that would relegate banks, energy providers and price-comparison companies down the ranks,…
Month: May 2025
Carro revitalises iconic ‘No Drama’ ad series in 10th anniversary campaign
The ‘What’s NEXT in Marketing 2025’ series is making waves in Singapore, the Philippines, Hong Kong, Indonesia, and Malaysia. Join us in shaping the future of marketing! Singapore – Online used car platform Carro is reviving its award-winning ad series in its latest campaign for its 10th anniversary. The campaign highlights its drama-free and convenient car purchases. The ‘No Drama’ series,…