Victoria used WebAR to create an unforgettable experience around the annual Day of the Dead holiday. Scan the label on the bottles and small works of art will appear in the theme of the holiday.
The packs of six and twelve beer bottles all contain a unique work of art per bottle. By scanning two bottles at the same time, a combination of different works of art is created.
The campaign was created in collaboration with Groove Jones, the experience has been featured on several sites and has been viewed over 1 million times on their website.