Unilever’s Dove was well-known as a purpose-driven brand which aimed to make beauty a source of confidence, not anxiety. However, competitors had been encroaching on its ‘real beauty’ brand positioning. Research among consumers to understand modern perceptions of beauty showed that social media was damaging girls’ self-esteem. Working with marketing communications agency Ogilvy, the strategy was to challenge…
Month: April 2023
McDonald’s Creates ‘The Perfect Fried Chicken by AI’ for Campaign in Thailand
Once a popular Fried chicken was once a popular dish among Thais. However, the flavor appears to have lost its savor over time becoming less and less popular according to a new campaign from McDonald’s via Leo Burnett Thailand. To address the lack of love for fried chicken McDonald’s was determined to “bring the joy…
Someone used Unreal Engine 5 to turn Tokyo into a playable anime that you can explore right now
A freelance artist has managed to build a gorgeous, anime-fied recreation of Tokyo in Unreal Engine 5, and you can play the free demo now. Yan Ru’s Anime Tokyo presents Japan’s capital city as we’ve seen it in countless an anime, and plenty of video games too, just on a much bigger scale. Just off…
Travis Scott and Fortnite Present: “Astronomical”
Astronomical was a concert, as well as an in-game live event, held in Fortnite as part of the collaboration between Fortnite and Travis Scott. It featured a giant-sized model of Travis Scott performing live on the Fortnite: Battle Royale island, all while a recreation of past live events of the Fortnite Battle Royale storyline take…
Vans World
Vans World is a collaboration between Roblox and Vans to promote the Vans’ brand onto Roblox through an Experience. Unlike the Lil Nas X Concert Experience which can no longer be accessed as the event has concluded, Vans World is a permanent addition to the list of Experiences Roblox has to offer. This Experience offers…
The Lil Nas X Concert Experience
The Lil Nas X Concert Experience was an Experience held in Roblox as a promotion of Lil Nas X’s new song, HOLIDAY. The concert was interactive where during his songs, players can roam around the concert grounds while having the ability to perform emotes. Occasionally during his songs, there would also be minigames. Like the…
Coca-Cola | Animated stories in AR
You activate this campaign by scanning the label of a can of Coca-Cola. When you do this you will see one of the twelve possible stories. In these stories, animated characters get a little conflict and the solution at the end of each story is to share a Coca-Cola can. Above the can at the…
Victoria | Day of the dead
Victoria used WebAR to create an unforgettable experience around the annual Day of the Dead holiday. Scan the label on the bottles and small works of art will appear in the theme of the holiday. The packs of six and twelve beer bottles all contain a unique work of art per bottle. By scanning two…
Pokemon Smile
The Pokémon Company has created “Pokémon Smile” AR app to teach children to brush their teeth properly and regularly using one of it’s most beloved characters. Using face tracking the kids are outfitted with a cute Pikachu hat and by brushing your teeth properly, you save Pokémons from cavity-causing bacteria. The app allows you to catch more…
The 10 Golden Rules of Simple, Clean Design
There’s a lot more to simple design than you think. A product such as the iPhone may appear clean and unobtrusive to the naked eye, but there’s a lot going on beneath the surface that most people don’t know about. Nor do they need to. They only need to know that it will do what…
AI Tools For UX Design Process
AI has quickly become an integral part of the tech landscape. Many view AI as a way to improve efficiency and keep costs down. But the rise of AI has also given way to fresh concerns about the future of several disciplines—including UX design. If you’re new to UX, you might even find yourself wondering:…
ChatGPT in advertising: Will clients pay the same for AI-generated campaigns?
ChatGPT is being hailed as the future of digital advertising, but experts warn that it may be an overstatement at this stage. How should agencies and their clients approach ChatGPT? ChatGPT, a language model developed by OpenAI, has the potential to impact the digital advertising industry, particularly search advertising, significantly. As a natural language processing…
The 17 Best AI Chatbots for Business in 2023 and Beyond
Chatbots are used by 1.4 billion people today. Companies are launching their best AI chatbots to carry on 1:1 conversations with customers and employees. AI powered chatbots are also capable of automating various tasks, including sales and marketing, customer service, and administrative and operational tasks. As the demand for chatbot software has skyrocketed, the marketplace of…
Navbar Best Practices
Navbar plays a very important role in a website, so try your best to make it perfect and avoid common mistakes. Here are some tips… 1. Keep it simple: A cluttered navbar can be overwhelming and confusing for users. Stick to the essentials and only include the most important links. 2. Use clear and concise…
10 of the Most Innovative Chatbots on the Web
If you’ve ever used a customer support livechat service, you’ve probably experienced that vague, sneaking suspicion that the “person” you’re chatting with might actually be a robot. Like the endearingly stiff robots we’ve seen in countless movies – tragic, pitiful machines tortured by their painfully restricted emotional range, futilely hoping to attain a greater degree…