The Selecta Happinas campaign was launched by Selecta to promote spreading of happiness to the Filipino people by sharing Selecta ice cream products to one another. The campaign is held in collaboration with Grab and 7-Eleven.

Studies show that 66% of Filipinos have stated that they found happiness through connections with other people. This has reached to the point where happiness has become an important role in people’s lives. Selecta’s goal is to further give importance to happiness even under the pandemic.

This campaign features the #ShareHapPinas Challenge, where netizens can tag the people they want to share Selecta products with along with the hashtag. The following steps were done in order to do this:

• Tag the people to share the products with
• Use the hashtag #ShareHapPinas
• Send Selecta ice cream products to those friends and family via Grab

By sending these products, a pin would be created on the Selecta Happinas Map. The map would show every single pin, denoting the amount of happiness shared amongst Filipinos.

The Selecta Happinas campaign has received the following awards:

• The Boomerang Awards 2022
  • The GrabAds Super App Boomerang (Special)
    
• APAC Tambuli Awards 2022
  • Brand Storytelling / Creative category (Bronze)

Source: https://www.adobomagazine.com/philippine-news/brand-business-selecta-launches-the-sharehappinas-challenge-nationwide/

Want to know more about the Selecta Happinas campaign? Visit the following links:

• Selecta Happinas map
• CNN Philippines’ feature article