McDonald’s Classroom is a project launched by McDonald’s with the main goal of providing help to teachers and students during their virtual learning amidst the pandemic.
Because of the COVID-19 pandemic, McDonald’s birthday parties were cancelled, which also means that the party rooms are not used. The brand has thought of and went with the idea of using these party rooms to help teachers and students in their virtual learning. Along with the party rooms, the participating McDonald’s branches also provided free Wi-Fi, virtual backgrounds, and free McDonald’s snacks as well.
McDonald’s Classroom has gained the following awards:
- The Boomerang Awards 2022
- Branded Experience (Bronze)
- Branded Experience (Bronze)
- Marketing Excellence Awards 2022
- Excellence in COVID-19 Related Campaign (Gold)
- Excellence in Experiential Marketing (Gold)
- 15th Kidlat Awards
- Creativity in Engagement: PR (Finalist)
- Creativity for Good: Corporate Social Responsibility (Bronze)
- Creativity in Strategy & Effectiveness: Creative Strategy (Finalist)
- Creativity in Experience: Brand Experience (Finalist)
Source: https://mcdonalds.com.ph/mcdoclassroom
Want to find out more about the McDonald’s Classroom project? Visit the following links: