Dove Blackout Mirror is an ad campaign launched by Dove in order to promote appreciation of women’s self during World Mental Health Week. In the video ad, an Instagram feed showing several posts of women is displayed and is being scrolled down on the screen, while giving likes to some of the posts. What seemed…
Month: March 2023
KFC Pride-Thru
The KFC Pride-Thru is a campaign launched by KFC in order to promote Pride, a movement to support members of the LGBTQIA+ community. Due to pandemic restrictions, it was difficult for Pride marches to take place outside. In 2020, a small Pride march lead to the arrest of 20 marchers. In 2021, it wasn’t possible…
McDonald’s Classroom
McDonald’s Classroom is a project launched by McDonald’s with the main goal of providing help to teachers and students during their virtual learning amidst the pandemic. Because of the COVID-19 pandemic, McDonald’s birthday parties were cancelled, which also means that the party rooms are not used. The brand has thought of and went with the…
McDonald’s Ride-Thru Light Show
The Ride-Thru Light Show is a campaign launched by McDonald’s with the goal of giving customers a fun holiday experience while going in to the restaurant’s drive thru. The drive thru of select branches of McDonald’s across the Philippines have a light show featuring colorful lights as well as designs. The lights and designs depend…
Pepsi Can Light Stick
The Pepsi Can Light Stick is a campaign held by Pepsi under the direction of BBDO Guerrero. This project’s main target audience was K-Pop fans, specifically fans of BLACKPINK. Due to the pandemic, fans could not attend concerts. Pepsi used the light stick as a symbol of fans belonging to a single group together with…
Save Our Sharks
SOS: Save Our Sharks is an NFT collection created by Octopus&Whale. The campaign has the main focal point of promoting 200 species of sharks, with the majority being either endangered or extremely rare due to a multitude of activities severely affecting the marine biodiversity such as overfishing and the improper treatment of marine habitat. The…
Selecta Happinas Campaign
The Selecta Happinas campaign was launched by Selecta to promote spreading of happiness to the Filipino people by sharing Selecta ice cream products to one another. The campaign is held in collaboration with Grab and 7-Eleven. Studies show that 66% of Filipinos have stated that they found happiness through connections with other people. This has…
CHUCKIE Snack N’ Play
CHUCKIE: Snack N’ Play is an AR Edutainment Facebook and Instagram filter launched by the Chuckie brand. The project was made with the COVID-19 pandemic in mind. Because of the pandemic restricting students to do online classes instead of in-person schooling, kids aren’t able to play during their recess time and bring along their favorite…