Brands are expected to adapt to the evolving needs of customers, focusing on meeting where they are, and where they will be. In a Facebook survey among Convenience Seekers in the Philippines, 93% are willing to pay to save time, and 83% would pay for products that free up their mind. As a result, the number of registered online businesses significantly increased from 1,753 in Q1 to 75,876 as of September 2020, according to the Department of Trade and Industry.