In the Philippines, fathers are not usually the ones marketers consider to be the purchase decision makers of the household but with their changing roles, there is an opportunity to communicate to them as well. More and more fathers are becoming involved with the upbringing of their child and have started to play a role…
Month: June 2016
Dad Demographics in the Philippines
FILIPINO DADS ARE GIVEN MANY OPPORTUNITIES TO BE THE PARENT THEY NEED TO BE. THEY USUALLY START OUT FAIRLY YOUNG. Most first time Filipino fathers are 18-29 years old. Average marrying age for males is 28. FILIPINO FATHERS USUALLY KEEP STABLE RELATIONSHIPS WITH THEIR PARTNERS. 68.8% of Filipino families have parents that live together. 9.4%…
DADvertising: Dads and Ads Globally
The portrayal of dads in the past decades have shaped the way advertisers communicate to them. The most recent dad-focused campaigns mimic the shift in the attitude towards the changing roles of fathers at home. Since women are now becoming active in the work force, fathers are already sharing more parenting duties at home. Brands…
UX for Kids: Designing User Experiences for Children
Designing UX for kids is a challenging exercise. Interfaces have to be fun, entertaining and easily understandable. This article talks about some things to keep in mind when designing user experiences for children.