Sephora, a global leader in the beauty industry, has distinguished itself with a customer experience (CX) strategy focused on personalization and digital innovation. By leveraging data-driven insights and state-of-the-art technology, Sephora delivers a highly customized and seamless shopping experience across both online and physical channels. At Renascence, we have closely examined Sephora’s approach and understand…
Realestate.com.au launches new work via 72andSunny
Building on the success of last year’s ‘Keep Moving’ campaign, realestate.com.au has launched new work via 72andSunny which highlights AI product features and keeps an Australian track front and centre. ‘Keep Moving’ launched last year, following one family’s journey on the search for a new property to call home. Set to the Eurogliders’ 1984 track…
WOOHOO Unveils AI La Carte Chef, Shocking Dubai Foodies
Dubai is no stranger to innovation and luxury. It’s a city that never stops dreaming bigger. And now, it’s about to add another first to its list of world records. This September, Dubai welcomes WOOHOO, a one-of-a-kind dining destination that’s turning heads before even opening its doors. Why? Because it features the world’s first AI…
League of Legends has its own Coca-Cola flavor
You read that correctly, there is now a limited edition Coca-Cola flavor inspired by League of Legends and it comes with its very own emote generator. League of Legends is undoubtedly one of the most recognizable multiplayer games right now. From its diverse cast of champions to choose from to its community involvement, it comes as no surprise…
McDonald’s and the honest approach to fast food
McDonald’s: ‘Our food. Your question’. Can brand transparency be at the heart of an engaging and effective case study? The IPA thinks so. Why should you care about this case?“Transparency,” Starbucks chief executive Howard Schultz says, “is the currency of leadership”. If true, that would relegate banks, energy providers and price-comparison companies down the ranks,…
Carro revitalises iconic ‘No Drama’ ad series in 10th anniversary campaign
The ‘What’s NEXT in Marketing 2025’ series is making waves in Singapore, the Philippines, Hong Kong, Indonesia, and Malaysia. Join us in shaping the future of marketing! Singapore – Online used car platform Carro is reviving its award-winning ad series in its latest campaign for its 10th anniversary. The campaign highlights its drama-free and convenient car purchases. The ‘No Drama’ series,…
Coors Lights Out
Coors Light turned a media event only they could own into a meaningful commemorative campaign for fans to experience. Shohei Ohtani, the greatest player in baseball history, broke a Coors Light ad with a foul ball, leaving a black square of dead pixels on the can. Rather than fix the embarrassing flaw, fans were given…
Coca‑Cola Invites Digital Artists to ‘Create Real Magic’ Using New AI Platform
Digital creatives around the world can use a first-of-its-kind AI platform to generate original artwork with iconic creative assets from the Coca‑Cola archives. Built exclusively for Coca‑Cola by OpenAI and Bain & Company, “Create Real Magic” is the first platform of its kind to combine the capabilities of GPT-4, which produces human-like text from search…
CANNES LIONS WINNERS AND SHORTLISTS
CLASSIC Award Jury President Status AUDIO & RADIO(opens in a new tab) Simon Vicars All Winners FILM(opens in a new tab) Tor Myhren All Winners OUTDOOR(opens in a new tab) Marco Venturelli All Winners PRINT & PUBLISHING(opens in a new tab) John Raúl Forero All Winners CRAFT Award Jury President Status DESIGN(opens in a new…
What is Google Veo? Inside the AI Video Generator
Google has announced the launch of VEO, a new high-definition AI video generator that that can create HD videos from text, image, or video prompts. The tech giant says the AI model can generate 1080p videos lasting over a minute and edit videos from written instructions but has not yet released the tool for broad use….
Google Analytics 4 Benchmarks by Industruy
If data is king, then we can say that Google Analytics 4 is the treasure map. But here’s the thing—most business owners are handed this map without a clue about where “X” marks the spot. For many, Google Analytics 4 data might as well be written in hieroglyphics. Sure, the vast majority know how important…
New Education Product for Quest Devices Will Help Teachers Bring Subjects to Life in New Ways
Takeaways Of all the ways in which metaverse technologies like virtual, mixed and augmented reality could prove to be transformative, the potential they have for education is one of the most exciting. For most of us, learning is social – we learn from and with others, and from each other’s experiences. It’s about interaction and…
Coca-Cola Crushes Its Logo in New ‘Recycle Me’ Campaign From Open X
Brands with iconic, recognizable logos rarely do anything to alter them, nor do they let vendors disrupt the logo’s integrity. Since 75% of people recognize a brand by its logo, Coca-Cola and WPP’s dedicated Open X team felt safe taking the logo and crushing it to celebrate recycling. As one of the world’s most valuable and recognizable brands…
UX/UI Design Trends 2024
With 2024 ahead of us, the field of UX/UI design is about to undergo an interesting revolution. Drawing inspiration from the previous year trends as motivation, let’s not only walk but also jump into the possibilities that lay ahead in this blog article. Handpicked and carefully curated we believe the following trends are going to shape the…
Human in the Loop (HITL)
What is Human in the Loop (HITL)? Human in the loop (HITL) is a design strategy that emphasizes the importance of human feedback in the development and operations of an artificial intelligence (AI) system. HITL acknowledges that AI and human intelligence each have their own strengths and limitations, and both types of intelligence are required to generate…
The power of predictive analytics: Is the future now?
Data has become the lifeblood of businesses in today’s digital age. Traditionally, analyzing data meant looking back at historical trends to inform future decisions. However, marketing analytics has evolved. Now, businesses aim to predict future trends and opportunities rather than just looking at the past. This article tackles the growing power of predictive analytics, especially…
Meet Devin: The first AI software engineer
Developed by Cognition Labs, Devin is an AI software engineer that can train other AI. Devin can run into an unexpected error and re-run code with a debugging print statement. Devin has its own command line, code editor and browser and can write complete apps on its own. During a demo, Devin was even able to complete…
QR code immigration clearance for travellers in Singapore
SINGAPORE – Travellers in cars crossing through Singapore’s Woodlands and Tuas checkpoints will be able to clear immigration using QR codes instead of their passports from March 19. The QR codes can be used to clear individual travellers or groups of up to 10 people in the same vehicle, said the Immigration and Checkpoints Authority…